{"product_id":"simply-edison","title":"Simply Edison","description":"\u003ch4 class=\"ds-markdown-paragraph\"\u003e\u003cem\u003eThe wizard of Menlo Park—simply told.\u003c\/em\u003e\u003c\/h4\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSimply Edison\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, Leonard DeGraaf and Caroline Itzkoff offer a clear and accessible guide to the work and influence of Thomas Edison, one of the most prolific and transformative figures in the history of technology. Within its concise structure, the book presents both the achievements and the working methods that defined Edison’s career.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eThe authors trace Edison’s development from early experimentation to the establishment of research laboratories that would systematize invention itself. Key innovations—ranging from the phonograph to practical electric lighting—are explored not only as isolated breakthroughs but as part of a broader process of trial, refinement, and commercialization. The study also considers Edison’s role within a rapidly industrializing society, where invention, business, and public perception became increasingly interconnected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eThis is not a book for inventors alone. It is an invitation: a guide for the curious reader who has heard of Edison but knows only the myth of the lone genius working by candlelight. DeGraaf and Itzkoff walk the reader through the essential inventions, the key failures, and the man who understood that genius was one percent inspiration and ninety-nine percent perspiration—and who built the first industrial research laboratory to prove it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eA clear and accessible introduction to Edison’s life and major innovations, from the phonograph to the light bulb to motion pictures\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eExplores his working methods: systematic experimentation, commercialization, and the creation of the research laboratory\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003ePerfect for first-time readers and for those who want to understand one of the most prolific inventors in history\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eAvailable in multiple formats:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003ePaperback \u0026amp; Hardcover:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beautifully designed print editions presenting the complete, unabridged text made to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eEbook:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e DRM-free EPUB compatible with Kindle, Kobo, Apple Books, and all major e-readers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eAudiobook:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Professionally narrated, complete and unabridged, available on all major audiobook platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eA beautifully crafted edition for your shelf, your device, or your ears—or the perfect gift for anyone who wants to discover how a partially deaf boy with little formal education came to illuminate the modern world.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Authors\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eLeonard DeGraaf\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a historian and former archivist at the Thomas Edison National Historical Park in West Orange, New Jersey. He has written extensively on Edison’s life and work, including \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEdison and the Rise of Innovation\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and numerous articles on the history of technology. DeGraaf is known for his engaging, accessible prose and his ability to connect Edison’s innovations to broader historical trends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eCaroline Itzkoff\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a writer and editor specializing in the history of technology and innovation. She has collaborated on several projects related to Thomas Edison and the development of American industry. In \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSimply Edison\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, DeGraaf and Itzkoff combine decades of archival research and historical expertise to offer an engaging, reliable introduction to one of the most influential inventors in history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cfooter class=\"cmsmasters_archive_item_info entry-meta\"\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/P3Ug8yAWzbY?si=1NWCB2kuowOWOn4-\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/footer\u003e","brand":"Casa Carlini","offers":[{"title":"Audiobook","offer_id":54451917652340,"sku":null,"price":13.99,"currency_code":"USD","in_stock":true},{"title":"Ebook","offer_id":54451917685108,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":54451917717876,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false},{"title":"Hardcover","offer_id":54451917750644,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/5561\/6884\/files\/casa-carlini-simple-audiobook-simply-edison-53583471313268.jpg?v=1779965683","url":"https:\/\/casacarlini.com\/products\/simply-edison","provider":"Casa Carlini","version":"1.0","type":"link"}